Perople are the heart of Tecnosoft: Alberto Rossi

Today we introduce Alberto Rossi, Sales&Marketing Manager, who shares his journey at Tecnosoft, his role in connecting strategy, innovation, and customer needs, and the importance of building strong relationships with partners and clients.

How long have you been working at Tecnosoft and what do you do?

I have officially been at Tecnosoft since 2002, but I have been connected to the company and its people since I was six years old. My role focuses on everything beyond software development and production, ensuring all areas work together effectively.

How important is the relationship with customers?

It is essential. Trust, transparency, and open communication help create a shared purpose and allow us to overcome challenges together.

How do customers influence Tecnosoft's solutions?
Customers are a key source of inspiration. Over the years, many of our software and hardware developments have come from understanding their needs and challenges.

How do new ideas come about?
Mostly from customers and their experiences, but also from new technologies that inspire us to improve and innovate.

Is there a project that has given you particular satisfaction?
Definitely, BlueWave. It was imagined years ago, but the technology was not ready. When the right moment arrived, we developed prototypes with the support of partners who helped us test it in the field. We are proud of its potential and future growth.

What do you enjoy most about your role?
Strategy, sales, and development are closely connected. The most exciting part is defining where we want to go and having the clarity to choose the right opportunities.

What is today's biggest challenge?
Continuing to build strong connections among our partners. Our 35th anniversary event in 2024 showed how valuable it is to create a network where people can share experiences, challenges, and goals.